A town hotel in Rain am Lech that lives on its hospitality – and on people who come back.
Brand profile
Hotel Lutz sits in the heart of Rain am Lech: an established town hotel with modern rooms, a restaurant, a breakfast buffet and an events space for weddings and conferences. It belongs to the Kühbach estate.
Houses of this size are in a competition they cannot win if they fight it on the chains’ ground. What carries a town hotel is the opposite of interchangeability – hospitality with a name attached, and a place the region knows as its own.
Project definition
A hotel does not sell rooms but stays – and those begin long before arrival. Someone booking online decides on the strength of pictures, within a few minutes and usually against three other houses.
Then there is a second business that follows entirely different rules: weddings and conferences. Someone planning a celebration does not need a room description but a sense of how their own day would look here – and material they can take home.
Scope of work
Logo and visual identity, website, coordination of the photo shoots, and events packs, flyers, cards and gift vouchers. For seven years.
We developed the logo – for a house that has existed for a long time. That is a different task from designing for a new business: the mark has to look as though it had always been there, and still carry none of what had previously arisen by accident.
We coordinate the photo shoots: concept, image selection, direction on set. For a hotel the imagery decides the booking – and bought stock gives itself away immediately. A guest who finds something other than the photographs does not come back.
Weddings and conferences got a section of their own, plus events packs for the conversation on site. Anyone planning a celebration sits down at the kitchen table with their parents sooner or later – and what is lying there has a say.
Flyers, cards and gift vouchers in the same hand. Vouchers are the underrated part: they are given as presents and reach people who do not know the house yet – advertising somebody passes on willingly.
A site that shows an established house as a contemporary one without making it unfamiliar – and an events business that has been given a language of its own.
Tell us what you’re working on. A first conversation costs nothing and usually settles more than a written brief.
